← All price histories · Price-hike tracker · Price increase calculator
Apple TV price history (US)
Quick answer
Apple TV’s latest US price change in our tracker (Aug 28, 2026): Monthly $12.99 to $14.99, per month unless the plan says otherwise (MacRumors, Aug 28, 2026). We track 2 Apple TV price changes, the earliest dated Aug 21, 2025; each is in the table below with its source. To cancel, follow our How to cancel Apple TV playbook; we last checked these prices on Nov 12, 2026.
Apple TV: 2 US price changes in our tracker, newest first, with the yearly extra cost of each; prices last checked Nov 12, 2026.
| Date changed | Plan | Old | New | Change | Extra per year | Source | Last checked |
|---|---|---|---|---|---|---|---|
| Aug 28, 2026 | Monthly | $12.99 | $14.99 | +$2.00 a month | +$24.00 | PressMacRumors, Aug 28, 2026 Officialapple.com/apple-tv | Nov 12, 2026 Tracker row |
| Aug 21, 2025 Existing subscribers 30 days after their next renewal; annual price unchanged. | Monthly | $9.99 | $12.99 | +$3.00 a month | +$36.00 | PressCNBC, Aug 21, 2025 | Nov 12, 2026 Tracker row |
US prices before tax. Extra per year is the monthly increase times 12 (or the 3-month increase times 4) for someone who stays on that plan for a year.
Related
- How to cancel Apple TV →
- Tracker row: Apple TV, Aug 28, 2026
- Tracker row: Apple TV, Aug 21, 2025
- Questions: Which streaming services raised prices in 2026?
- What each price hike costs per year
- How much have my subscriptions gone up? Price increase calculator
Sources
- PressMacRumors, Aug 28, 2026
- Officialapple.com/apple-tv
- PressCNBC, Aug 21, 2025